Designing a unique brand language for an everyday ritual
As part of a graduate school design project, I created a functionally unique coffee grinder and refined brand language for a fictional company.
How might we help people reduce spilling coffee grounds when grinding coffee in the morning?
Inspired by an image of a falling water, I set out on to design a coffee grinder that appears to be suspended in time. The goal: to communicate a sense of weightlessness with a product and process often regarded as a burden. This product uses a magnetically sealed cup and burr-grinding aperture to minimize ground coffee from spilling onto your counter.
Time & Company
2015
Graduate School Project
NC State College of Design
Graduate School Project
NC State College of Design
My Role
User research
Problem space identification
Concept development
User interviews
Prototyping and user testing
Problem space identification
Concept development
User interviews
Prototyping and user testing
